A build shop that never stopped running businesses.

It started with operations

The first builds were operations platforms — the unglamorous kind. A company running scheduling in one tool, customers in another, documents in a shared drive, and the actual coordination in a group text. The software existed to do each piece; nothing existed to do the whole job the way that business did it.

So we built it. Then the next one. Fourteen years later, operations platforms are still the core of what we do, and the pattern hasn't changed: replace the sprawl with one screen the whole team can work from, and get out of the way.

Then events, because events are operations on hard mode

Event work came from the same place. Organizers were stitching registration, ticketing, vendor coordination, staff scheduling, and day-of check-in out of five products that didn't know about each other — and paying per attendee for the privilege. Event platforms are their own practice area now, and they made us better at operations generally. Nothing exposes a weak system like a hard deadline that won't move.

Coaching came from being in the room

Building software for a business means sitting inside its problems for months. You learn quickly that a fair number of them aren't software problems. Pricing, positioning, who answers the phone, what happens after the job is done — those get fixed in conversation, not in code.

Coaching became a practice area because owners kept asking for the conversation on its own. That work now runs primarily under the Rengie Mendoza brand, with 400+ businesses worked with and 29 years of consulting behind it.

Done-for-you came from watching good plans die

The hardest part of advising owner-operators is that the plan is usually right and still doesn't happen. Nobody has the hour. So we started running the pieces ourselves.

CLIENTI handles review collection — the single highest-leverage thing most local businesses ignore. MapRank handles active Google Business Profile optimization and Maps rank tracking. CLIENTI alone has generated more than 250,000 reviews for clients. Both are products we built because the tools we were renting kept falling short.

And now, other people's platforms

The newest practice area is the one we didn't plan on: founders and teams building SaaS platforms of their own, bringing us in for the product, architecture, pricing, and UX decisions. It turns out that fourteen years of shipping operational software to people who will absolutely tell you when it doesn't work is a useful thing to rent.